If you want to make smart moves in business, your primary instrument of introduction—your business cards—also needs to be smart and sleek.
This is one of the reasons why smart business cards are quickly replacing paper-printed cards. Such electronic cards help you carry out public relations with greater impact than paper cards.
According to IMARC Services Private Limited, the global demand for digital cards is increasing. The research says the trend of preference is fast switching to contactless e-cards from physically exchanged paper-made cards. The IMARC market research says the global digital business card market size reached US$ 163.5 million in 2023. IMARC Group expects the market to reach US$360.4 million by 2032, exhibiting a growth rate (CAGR) of 9.18% from 2024–2032.
The increasing preference for eliminating the need for physical exchange and manual data entry, the advent of the product variant as a sustainable and responsible alternative, and continual technological advancements are major factors propelling the market.
If you compare paper cards versus digital cards, you will find that smart cards can give your company a greater business edge than paper-printed ones.
Greater Professional Connect through Digitized Technology
Business spaces and market areas are getting crowded, with rivals making constant forays to grab your sales share. This necessitates moving fast with your marketing plans and materializing them through greater professional connections.
This hardly leaves any laxity in your marketing move. As you can grab larger market shares through fast and smart moves, your primary marketing instrument—your business card—should also be smart.
In this regard, nothing can benefit you more than a smart digital card. You cannot get this benefit by sitting on the back bench using traditional and age-old paper-printed business cards.
Your means of professional connection must reflect professionalism, matching the changing times when almost all sales platforms and business establishments have gone digital. At this point, your smart move matches perfectly with using e-cards.
Digital Cards vs. Paper Cards: Which is More Cost-Effective?
If you make a comparative study, you find that, besides being cost-effective, personalized smart business cards with QR codes or website links are also business-friendly. Let us find out how e-cards are better than paper cards. We are highlighting five top reasons:
Digital cards match perfectly with digital business platforms. In an era when most sales outfits and business houses are going digital, paper-printed cards cannot match the changing commercial needs. You must use NFC and QR-coded cards to gel with the new system. You cannot cave out larger market spaces unless you put yourself in the new system or business order. This may not be possible with paper cards, as their small geography handicaps them.
Global Contact Information Facilitated: Businesses are now going global. Online orders and payments have made the flow of commercially finished goods possible almost worldwide. In this context, we find paper-printed cards cannot act to manage global marketing contacts as they are physical instruments restricted to a particular geography. But you can widen your market globally by forging links with customers by sharing QR-coded cards.
Ideal for Public Relations Drive: You can robustly carry out your public relations by sending your digital cards to many people in different geographies. You must connect with many people for an effective public relations operation, including new and probable customers.
Brand Management: By dealing online with the help of a QR card, you can feed all information about your products, services, price structure, delivery status, and a broad overview of the company to others. You are not incurring any extra cost of printing cards, as the one-time digitization of your business card can last as long as you want. This can greatly help you protect your brands.
Your e-card remains undamaged. When using paper-printed cards, you always risk damage due to dampness in your office, raindrops, or splashes of water on cards happening by mistake. With digital cards, you don’t have any risks, including losing physical cards. They cannot be damaged or destroyed.
Conclusion
If you move smartly with digital cards, your business can follow an upward sales curve. One of the reasons is that you can widen your brand by circulating e-cards among your existing customers, probable customers, those customers lying in the pipeline, and all your trading associates online. You don’t have to hand-deliver or exchange physical cards.
Another great benefit is that you can always update your e-cards. This benefit is not there with the paper-printed cards. Once printed, they are permanent. But digital cards can be updated with product or service additions, diversification of the product-service portfolio, or expansion of your company’s branches in different cities.
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