Dental Patient Retention – Common wisdom will tell you that an increase in customers equals growth and success. However, this is only a part of the whole equation. If you cannot retain your clients, there is not much growth. Getting to the top is not the problem. The problem is maintaining the top position. The same applies to businesses such as dental services.
Tips and Tricks To Maximize Dental Patient Retention:
Getting clients for your dental practice is not the issue; the issue is retaining them. As a healthcare practitioner, it may be disheartening to see your patients go to your competitors even if new ones are coming. So if you have been struggling with your patient retention rate, here are the top three strategies to make you an exceptional dentist.
Make a Great First Impression:
Best results Dental Marketing Company offers first-class marketing for dentists. Once you have your new patients, you must maintain them. The patient’s first interaction with you is not just the first time they step into your office.
It may be a phone call that they make to your office or meeting the digital version of your practice, that is you’re your website, social media platform, or an online advertisement. It is basically what a patient sees first about your practice.
Whatever the first interaction is, make sure it creates a good impression of your office. All your marketing materials should reflect a good image of your brand.
When a patient calls your office to schedule an appointment or make an inquiry, it is essential to be careful and keen when answering the call. If possible, make sure the patient is not put on wait for a lengthy and that your staff uses a friendly tone to leave the customer satisfied.
On the other hand, a potential customer may be visiting your online website for the first time. In this case, you can create an excellent first impression by ensuring the website has all the necessary information about your practice and with easy navigation.
For a patient visiting the office for the first time, there are also many things you can do to give yourself a good image in the eyes of the patient, including a good waiting environment. Indeed, there is never a second chance wit make a first impression. So make the best out of your first chance.
Make the Practice Convenient:
People do not have enough time to do everything they have to do. This means that your patients are sacrificing something to be at your office. If such a person leaves your office feeling they have wasted a lot of time, they may not come back.
There are many ways of promoting to enhancing convenience, including the following:
- Ample parking space for your patients.
- Offering extended office hours. Most of your patients may have difficulties visiting during regular working hours. You can consider opening the office early and closing late in the evening to accommodate everyone. You can have evening appointments two days a week or weekend appointments twice a month.
- Ensure minimal time is spent waiting in line. In case of any delays, explain to the patients and apologize.
- Implement policies to ensure a prompt and professional response to phone calls.
- Round-the-clock access to critical information online.
Quality Customer Care Services and Efficient Communication:
Customer service always counts for anything that deals with people. Despite their specific roles, everyone in your team should share an additional role in customer service. From customer care to clinical services, it is everyone’s job to make the client feel comfortable and VIP. If not, make sure you invest well in the customer care service through training and employing competent personnel.
This includes complete contact information on your website of telephone number, email address, and any other method patients can use, like live chat. You can also have a comment section on your online platforms. This will enable you to hear what your patients say regarding your services.
From this, you can note areas of inefficiency and improve them. Typically, people want to be heard and feel they matter. They will always have concerns and views about service delivery, and spending some time listening and responding to them makes the team feel an essential part of your practice. It shows them that you care.
Having a robust doctor-patient relationship through constant, efficient communication is the key to any good relationship. In a thriving relationship, all the parties are actively involved in communication, and one does not wait for the other to contact them every time.
You can start a newsletter, follow-ups after treatment, send seasonal greetings, and go social to ensure efficient communication.
Patients’ experiences when they visit your office will determine if they will schedule another appointment. While gaining new clients is essential for the survival of your practice, converting them to long-term loyal clients is crucial for you to thrive.
The tips are just a few of how you can retain your patients. One important thing to do as a dentist is to look at your practice from a patient’s point of view. This way, you will be able to know what they want and how they think about your practice.
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