There are various instructions for starting an escape room business at hand. These business plans depend on the multiple models of rooms that you are wondering about. To learn about that, you need to understand the different kinds of escape rooms that exist out there. Those rooms can be a real-life escape room business at an actual location like an escape room breakout; a virtual room business; a VR escape room business, or a culmination of more than one or all the three that exist.
REAL-LIFE ESCAPE ROOM LOCATION:
These rooms are maintained at a real-life location and require a full-time working staff for you to hire and to work all around daily to the customers’ needs. These require many props, authentic design of the escape rooms with storyline and puzzles already planned, the whole furniture and design team to take care of the aesthetic to match with the storyline, and a local guide to managing the players’ doubts and providing them hints when stuck.
All these things go into the real-life escape rooms right now. So, thus they are highly essential to handle with the utmost care, and also, it is necessary to pick the right spot/location to choose so that people feel attracted to and comfortable coming to these rooms.
VIRTUAL ESCAPE ROOM:
These are online/virtual rooms that require a developer team to build and design with their storyline and amazing graphics! You can specialize in one game or just build like various others to build your website for all those games to be played. You can earn through Ads or other ways by charging money to let players play.
These kinds require excellent technical teams and developers and can mostly take place from an office. It has a lot of scope in our recent gamers’ times.
VR TECHNOLOGY ESCAPE ROOM:
These rooms are like virtual rooms but more on a 3D level. They don’t just require amazing graphics, but they need 3D background surroundings designed as well. And for that, you might require a specialized developer team who works and has experience with building VR environments all the time.
These are the kind of Metaverse that Facebook is trying to develop and come up with. To play/access these sorts of games, you require a VR headset with sensory hand plays as well as you can only access that 3D world through that only. These rooms are new and require a lot of advanced technology to make, design, and maintain. But since it is the next futuristic technology, people are excited about it and incredibly keen on investing in the same!
Now that we’ve learned these, it’s time for the five main instructions you must follow to make this work worthwhile!
1. UNDERSTANDING/CHOOSING YOUR BUSINESS MODEL
After learning about all these, you need to understand the various models that come along with it as well. These are extremely very important for the cause of the issue. Either you want a real-life room or a virtual or VR one. You can combine two or all of these models for a fully profitable company. These will help you plan your roles, models, staff, team, and other problems in life always.
2. DECIDING ON A BUDGET
After analyzing what targets you want to work with and what tools, types of equipment, and various other props you might require, you can work on estimating the money that will go into it exactly. Therefore, you will realize how much you might want to spend on what from your budget promptly. Deciding on a budget is extremely important to advance the business’s financial situation further.
After deciding on the budget, you can start working on your escape room design, strategizing, building props, or even game designs, whether VR or regular virtual games. These are crucial steps in building your room business or any other business. The product should be superior to anything else in quality, quantity, and as a whole experience.
Lastly, you will need to manage the whole business’s finances and budget regularly before opening it and obviously after making it work in the real world too.
5. MARKETING/PROMOTION STRATEGY
The most crucial task is to get its promotions done so that customers are coming to buy that stuff soon. OR just experience the room; in this case, that’s all. You can do so by creating a website, handling SEO (so that when they search for “escape rooms near me,” they find our business sooner), providing ads, promoting stuff on social or even brand partnerships in the future.
We sincerely hope that these steps help you out the most. Lastly, do let us know your thoughts in the comments down below.