Cold Calling Pitfalls You Should Avoid

Are you struggling to make successful cold calls? Here are some pitfalls to avoid and tips to help enhance your cold calling strategy.

We’ve all been there.

You have this super awesome pitch, call up your prospect with all the confidence you can muster only to have the listener hang up mid-sentence.

What went wrong?

Cold calling can be tough. Even the best salesmen have been hung up on from time to time. But if you find this happening often, it may be time to revisit your strategy. 

Part of revisiting may involve analyzing the companies you’re targeting, rewriting your script, and paying attention to how you relay information to prospects. 

Today, we’re going to look at cold calling pitfalls and how to avoid them alongside other digital marketing tactics you can use to drive business.

1. Cold Calling 


Let’s jump in:

2. Leverage Social Proof


Social proof is a much-needed ingredient in digital marketing. 

You can have a great product/service and create compelling marketing copy, but without social proof, you may not go very far.


Statistics reveal that shoppers trust recommendations from other people even those they don’t know. 

When making purchase decisions, people look for proof that the investment works. This proof goes beyond anything you (the seller) say and on to those who have experienced your solutions. 

Here are some ways to make this social proof easily available to your audiences:

3. Run Podcasts

An excellent way to get customers to buy from you is to get them to first buy into you.

To humanize your brand in such a way that buyers connect with your vision, passion, and ability to help them achieve their goals.

Welcome to podcasting. 

A digital marketing discipline that enables brands to step away from the conventional toneless, faceless public relations and into direct communication with customers. Where you literally speak to them.

A LinkedIn survey showed podcasts attract C-suite executives, business owners, and department heads. All these people tune in to gather insights about brands, industry trends, and solutions.

Benefits of hosting podcasts include:

4. Own Your Audience


Most businesses consider social platforms the hottest place to promote their brand and products. 

There’s some truth to it. With close to 4 billion users combined, it seems like the perfect marketplace for brands.

But is it really?

Social channels are great, and we recommend using them but you need to remember that they are rented property. 

Someone else owns the platforms and to an extent even your social pages. These owners can implement changes that see you lose a chunk of your posts or followers overnight.

Not very dependable, is it?

So what should you do?

Own your audience. How? 

4. Make Your Content Engaging


Honestly speaking, we are suffering from content overload, yet this hasn’t stopped companies from crafting click-bait headlines, regurgitating content, and putting it out there.

What can you do to make your content stand out?


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